“Marriages are made in Heaven” is the most common age-old adage whose regular usage is now replaced by “Marriages on made on Web” thanks to mushrooming online matrimonial websites. Evolution and progress of ecommerce has influenced almost every segment of world’s trade and industry bringing them online, and marriage consultants too are not an exception, who caught up with the emerging trend swiftly and updated themselves with virtual interfaces. Apart from conventional marriage consultants, the huge opportunity even encouraged professionals and businesses into flow into and get their dedicated match making ventures going. Shaadi.com and Bharatmatrimony.com are the apt examples.
India being largely populated next to world’s first China, and equipped with a diverse assortment of religions, castes, and sub-castes using more than two dozens of languages the process of match making is and was majorly handled by parents, relatives, and friends. With majority of population residing in villages temple priests used to and have a major role in fixing alliances. And the rise of match making websites are gradually taking over the job of the above mentioned traditional match makers.
Commerce and Industry association ASSOCHAM says the online matrimonial market is currently Rs.1500 crores and is growing at a compounded annual growth rate (CAGR) of 60%. The industry was valued at Rs.500 crores in 2013 and we could see clear jump of 200% in these 4 years. Analysts say the strengths of online matrimony services lie in their attributes like convenience of use, cost effectiveness, time advantage, huge database of profiles et al. With India having a major part of population in the younger ages and 4th largest internet population, as well majority of educated moving abroad for greener pastures, the demand for online matrimony is growing swiftly.
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